Twitter has commonly had a higher age group of users until recently. In an article written by Stephanie Schwab, Rise of the Twitter Teenager, she shows us that there is a new age group among the Twittersphere. Teens. The young kids are turning to Twitter at an even earlier age to follow along with what is hip and trending. Commonly they are following pop culture icons and expressing their feelings in short 170 character thoughts through out their day. These teens are turning to Twitter almost as a personal diary and a way to get away from their parents. As Facebook has gained a higher popularity among parents, they are escaping the constant feeling of being watched by their guardians. The teens have noticed that not as many parents have Twitters, thus it is a “free zone” for them to take advantage of. Schwab even says most parents do not even realize that their teens are tweeting.
Another reason teens are using Twitter at an earlier age is because it allows for them to have a nearly anonymous profile. Facebook is a little bit more demanding when it comes to sharing information. On Twitter, photo tagging, profile pictures and albums are not as big of a part. This can also cut back on the major issue of bullying. With a nearly private option, they are able to say what they feel while guarding their name.
Pew has reported that teens usage of social media has grown 80%. This site allows teens to interact with celebrities and possibly be @metioned. Schwab refers to Twitter as the “new digital autograph book”.
This means a number of different things. Marketing strategists now have a new opportunity to reach their specific age groups. Advertising that used to be on Facebook may now be more focused on Twitter. Twitter allows for marketers to interact with these teens via conversation. Here they can truly pin point what they want and sell accordingly. Teens can easily conform to the ideas of marketers. If a marketer wants an idea to get out, simply offer a prize to a teen if they retweet their brand. The linkage among this age group is unreal.
Twitter expanding to individuals this early also means these kids may not be aware of the massive footprint they are leaving online. Many teens are not thinking of that job out of college that may be jeopardized by tweets made on Twitter years back. It is important to educate youth how important it is to censor what is being said. The social media atmosphere is a great place with many peaks, but may also be detrimental later on in life.
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